Earlier in the week, the New Orleans Pelicans announced that their mascot Pierre the Pelican would be going under the knife after sustaining an “injury” in a game of pick-up basketball with some of the league’s other mascots. The result? An infinitely less terrifying mascot for the newly branded Louisiana franchise.
When he was revealed earlier in the season, critics panned the inaugural Pelicans mascot.
Mascots are traditional marketed towards the younger audience at games as an entertainer to keep younger fans interested during stoppages in play.
However, Pierre was considered by many to be more of a scary monster than a loveable logo for the team.
Pierre’s “injury” – officially reported on the Pelicans website as a broken beak and concussion suffered during a game of basketball against other mascots – gave New Orleans a chance to rethink their mascot’s appearance.
The improved Pierre has had a beak reconstruction and features a new colour scheme, giving an overall friendlier appearance.
Hopefully the new-and-improved Pierre can be more of a family-friendly entertainer and less of a nightmare fuelling demon bird.